Want to know how to grow your Instagram?
You are in the right blog! Instagram now has one billion monthly active users.
71% of U.S. businesses market on Instagram, including 90 of the world’s top 100 brands.
80% of IGers follow brands – but how can you stand out and get them to follow your business or your Profile?
Follow these top 10 tips to get more Instagram followers!
1) Bio and the Purpose of your Profile
What do the people see when they visit your account? Your BIO!
Is it clear what is your niche and your purpose, and why they’d want to follow you?
Make sure your Instagram profile picture is a photo that people can recognize easily and leave them a good impression of you.
Profile pics with a clear or blue background gets more attention.
Make sure to specify what is your niche and what you do on instagram (Fashion, Photography, Food..).
Feel free to set them off with emojis. An emoji can communicate a lot in a single character.
2) Make your feed unique
Another thing that people see on your profile is your last pics and your feed.
To make sure that the people follow you or just simply leave a genuine like you have to give them a reason, and one of them is what you post. Creating high quality content will help your growth.
Create your own branded content. Use your colors, fonts, and photo editing style.
Of course to create great pics you need a good equipment and be able to use Lightroom and Photoshop.
Here a great example of what i'm talking about @factolifestyle
3) Use Hashtags
Hashtags are a really important feature to make your account grow! How many hashtags should you use? I suggest to use between 5 to 25.
You should as well divide your hashtags in three groups: BIG, MEDIUM and SMALL.
When you select them make sure to have a good mix between them, a good site to find the best hashtags is https://displaypurposes.com/ just write down some hashtags on your niche and they will give you the relevant ones.
Where to write them, Caption or Comments?
It dosen't matter, putting them in the comments gives you a good looking caption.
4) Geotag your Pics
Here’s another way for your posts and Stories to be found! If you’re at a popular location, tag the location. People perusing that geotag will find your post there as well.
Posts with a tagged location result in 79% higher engagement than posts without a tagged location.
That’s the easiest engagement you’ll ever get!
5) Use Instagram Stories Often!
Stories are a very powerful feature to stand out.
Your Story will be bumped to the front of the line each time you add to it, so keep those stories coming.
At least 3/4 times a day – even better, every couple hours.
Use apps like Unfold or Mojo to make your stories look great!
Create Highlights divided in different themes ( About me, Travel, Food..).
6) Post your pics at the best time
As a general rule, the best days to post on Instagram are weekdays, with posts published on Tuesday and Wednesday getting the highest engagement.
If you have a business/creator account you can check your insights when is the best time to post!
Posting on Instagram from 10 a.m. to 7 p.m. results in good engagement for everyone.
Interactions on posts peaks between 11 a.m. and 1 p.m, with a lot of audience activity between 4 p.m. and 6 p.m. when people get off work.
If you’d like to schedule your posts in advance you can use sites Like FACTO Business that will help you schedule all the posts and help with your online presence.
7) Post at least once a day
You need to keep your followers active on your profile and this is why you have to post at least one pic a day. Doing so you keep your engagement high and make new people come to your profile.
Posting daily dosen't mean that you have to post bad content just to have a pic out there. The content is the key on Instagram, share only high quality pics!
Every time you post make a story to tell your followers that you have posted a new pic to get fast engagement on your post, and when the post is live make sure to answer ASAP to the comments in the first hour.
8) Engage with your followers
Now that you’ve got an awesome post or Story, be sure to get engagement on it, or it’ll just go away.
Tell followers about your experience on a topic, and ask theirs.
Post an inspirational quote and ask if they agree with it.
And don’t forget to respond to their comments, even better if you do it in the first hour!
9) Like and comment to grow organically
Get social with your followers, and those you hope to become followers, posts!
Interact with people on your niche, like and comment in their pics with genuine thoughts.
Do shoutouts for shoutouts on your stories with people in your same niche, this will make your profile discovered from other followers and they maybe will follow you.
This is truly the best way to make people aware of your account, and get new followers.
People are there to be social, and to engage with people who show an interest in them – not just in selling stuff to them.
So, go find the followers of your competitors and get engaged.
10) Dm Groups
Another way to increase your engagement and the exposure of your profile are the dm groups.
Basically groups with other accounts in your same niche that like and comment each other posts.
Create a group with your closest friends or other people on instagram and help each other with GENUINE comments and likes to increase the engagement. Is really important in the first hour to get a lot of likes and comments.
Conclusion
These are some basic tips to help you improve your instagram profile and increase your followers.
Nowadays Instagram is become very saturated and the platform is limiting the organic reach of the accounts so is getting more harder grow organically.
But with the right idea and the right effort you can achieve your goals.
Thanks for the attention,
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