Google is making a significant change in its privacy settings by deleting records from its Incognito mode tracking. The search giant will now automatically block third-party tracking for individuals who are browsing the web in private mode. Incognito mode is a popular feature offered by Google Chrome and many other web browsers. It allows users to browse the internet without their search history, cookies, or other data being saved on their device. However, until now, this mode did not prevent websites from tracking users using third-party cookies and other tracking technologies. The inclusion of third-party tracking in Incognito mode has sparked privacy concerns among users. Many individuals use this mode to protect their online activities from being monitored by websites and advertisers. However, the fact that third-party tracking was still enabled undermined the privacy benefits of using Incognito mode. Google's decision to block third-party tracking by default in Incognito mode is aimed at addressing these concerns and strengthening user privacy. This move is part of Google's broader initiative to enhance user privacy across its products and services. Google has been working on various privacy-centered features and updates in recent years. In 2020, the company introduced a new set of privacy controls, including the ability to automatically delete web and app activity data after a certain period of time. Additionally, Google has been gradually phasing out support for third-party cookies in its Chrome browser, aiming to replace them with alternative privacy-friendly solutions. By blocking third-party tracking in Incognito mode, Google is taking another step towards safeguarding user
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