Hearst Magazines and RPSG Lifestyle Media to launch the Indian edition of Esquire

Hearst Magazines and RPSG Lifestyle Media have announced their collaboration to launch the Indian edition of the renowned men's lifestyle magazine, Esquire. This new venture will see the iconic publication appear in print, online, and on various platforms. Esquire, known for its sophisticated and cutting-edge content, has been providing men with a unique blend of fashion, culture, style, and entertainment since its inception in the United States in 1933. Over the years, it has established itself as a global authority on men's fashion and lifestyle. With the launch of Esquire India, the magazine aims to cater to the evolving needs and interests of Indian readers. The local edition of Esquire will maintain the brand's core values and standards while featuring content that is specifically curated for the Indian audience. The collaboration between Hearst Magazines and RPSG Lifestyle Media is set to bring together their expertise in content creation, marketing, and distribution. This strategic partnership aims to leverage the strengths of both companies to create a truly exceptional publication that resonates with Indian readers and sets new benchmarks in the industry. Esquire India will be available in various formats to ensure maximum reach and accessibility. The magazine will be published in print, allowing readers to enjoy the tactile experience of flipping through its pages and engaging with the carefully curated content. Additionally, Esquire India will have a strong online presence, making its content easily accessible to readers across the country. The magazine will also have a significant on-ground presence through events, collaborations, and partnerships, further enhancing its connection with its audience. Speaking about the partnership, Duncan Edwards, President and CEO of Hearst Magazines International, expressed his excitement at the prospect of launching Esquire India. He emphasized Hearst's commitment to global expansion and its confidence in the Indian market, which he believes offers immense potential for growth. According to Edwards, Esquire's focus on men's fashion, lifestyle, and culture, combined with RPSG's knowledge of the Indian market, will allow the magazine to offer a unique and engaging reading experience to its Indian audience. Sanjiv Goenka, Chairman of RP-Sanjiv Goenka Group, also revealed his enthusiasm for the collaboration. He spoke of the growing popularity of men's lifestyle magazines in India and expressed his confidence in Esquire India's ability to set new standards in the genre. Goenka highlighted the importance of curating content that resonates with Indian readers while staying true to the brand's global identity. He emphasized the magazine's commitment to providing its audience with a mix of compelling stories, exclusive interviews, authoritative opinion pieces, and high-quality visuals. Esquire India aims to target modern, informed, and stylish Indian men who appreciate quality lifestyle content. The magazine will cover a wide range of topics, including fashion, grooming, entertainment, technology, travel, and more. It will strive to provide readers with a comprehensive guide to leading a successful and fulfilling life, offering inspiration and insights into various aspects of modern life. While specific details regarding the magazine's editorial team and contributors are yet to be released, readers can expect top-notch content from the best in the industry. Esquire India will feature interviews with influential personalities, thought-provoking features, and expert advice on various subjects. The Indian edition of Esquire will also leverage its international network to bring exclusive content and collaborations to the Indian audience. Readers can look forward to exciting partnerships with global brands, as well as collaborations with local talent and influencers. The collaboration between Hearst Magazines and RPSG Lifestyle Media marks an exciting chapter for the men's lifestyle magazine market in India. By combining their expertise and resources, the two companies hope to create a publication that resonates with Indian readers while upholding Esquire's legacy of innovation, style, and captivating storytelling. As the magazine prepares to make its mark in the country, industry experts and readers alike eagerly await the launch of Esquire India. With its mix of compelling content, striking visuals, and unique perspectives, Esquire India aims to become an essential source of inspiration and guidance for the modern Indian man.