Lok Sabha 2024: Modi's party volunteers targeting 100,000 people a day

India’s governing party, Bharatiya Janata Party (BJP), is reportedly focusing on an ambitious digital campaign for the upcoming Lok Sabha elections in 2024. The party, led by Prime Minister Narendra Modi, aims to target 100,000 people per day through volunteer-driven campaigns on popular messaging platform WhatsApp. In recent years, social media has gained significant importance in political campaigns across the world. India is no exception, with political parties recognizing the power of digital platforms to connect with voters on a massive scale. With over 400 million users, WhatsApp has become a prominent tool for political outreach in the country. The BJP, known for its effective grassroots campaigning, has embraced the digital world and has been utilizing WhatsApp to engage with its supporters. The strategy is driven by a massive network of volunteers who are working tirelessly to spread the party's message and ideology to the masses. According to reports, the BJP is targeting a staggering 100,000 people every day through WhatsApp. This ambitious goal showcases the party's commitment to leveraging technology for political gain. With a dedicated team of volunteers, the party aims to engage with voters directly, bypassing traditional media channels. WhatsApp has become an integral part of Indian society, with people using the platform for various purposes, including personal and professional communication. The party recognizes the potential of reaching out to voters directly through a platform they are already familiar with and actively using. One of the key advantages of using WhatsApp for political campaigns is its ability to provide personalized and localized