Tips That Will Help You Sell More Insurance Policies


Selling insurance as a career comes with multiple benefits. You have the opportunity to help people and earn unlimited income doing so. Of course, that relies on your ability to sell policies to customers. If you can't sell, you don't get the benefits. Fortunately, there are some things you can do to help boost the number of policies you're able to sell.

Build Trust

Your customers need to feel like you have their best interests at heart when they purchase insurance from you. Building trust is an essential part of building a strong customer relationship that will translate into customer loyalty. Some people use bad sales techniques to suck customers into contracts, but that ultimately turns into lost customers and bad reviews. Instead, be as transparent as possible. Be honest and upfront about costs and coverage details. Don't make promises you can't keep. Make sure you're available to your customers when they need you. If you aren't, follow up with them at the next possible opportunity.

Stick to the Basics

There are some types of insurance that everyone knows about and thinks of as a need. Auto insurance is one of the most popular types of insurance you can sell. The fact that it's mandated by law for car owners only helps you as an agent. Homeowners insurance is another one of the most common. It may not be required by law, but it is often required by lenders who want to protect their investment. These are followed by life insurance, disability insurance, and health insurance. If you want to sell more policies, it may be best to stick to those that people feel it necessary to purchase.

Build Value

Just because people feel the need to buy insurance doesn't mean they'll necessarily purchase it from you. If you want them to choose you over your competitors, you'll need to build value in your policies. Show them what you have to offer over your competition. Maybe you offer different car insurance discounts that help them save money. Maybe your policies offer better coverage or are more customizable. Whatever it is, make sure you showcase what makes your policies special to encourage consumers to choose what you're offering.


People tend to view insurance as a necessary expense, which should make it easier to sell policies. To improve your sales, work on building trust and policy value in your customers' eyes. You may find it beneficial to stick to the basic products people commonly need. If you do it right, you'll be able to take advantage of the income that naturally comes as a result of policy renewals as well.


Read this next: How to Make Sure an Insurance Company Approves Your Accident Claim

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