top of page
Search
  • Writer's pictureFNBC

Uber makes changes to Super Bowl ad after backlash

Uber has made changes to its Super Bowl advertisement following backlash for appearing to make light of food allergies. The company has opted to edit the advert in response to the criticism it received. The original advert depicted an Uber Eats delivery driver dodging a variety of obstacles, including a delivery to a person with a food allergy. The controversy arose from a particular scene where the driver dismissively hands the food to the customer without any concern for the potential allergic reaction. Food allergies can be life-threatening and should never be trivialized. Many viewers found the ad to be insensitive and offensive, asserting that it made light of a serious medical condition. In response to the public outcry, Uber decided to rework the ad to address the concerns raised. While no details have been provided about the specific changes made, it is likely that the scene involving the food allergy will be altered to demonstrate the appropriate caution and consideration that should be given to such situations. By doing so, Uber is aiming to rectify the misstep and ensure that its ad does not offend or disregard those with food allergies. The backlash faced by Uber highlights the importance of sensitivity and awareness when it comes to discussing medical conditions, especially in a public and widely viewed platform such as the Super Bowl. Food allergies affect millions of people around the world, and trivializing them in any form can have serious repercussions. It is commendable that Uber recognizes the need to take immediate action and revise its advertisement. By choosing to listen to the concerns of the public, Uber is demonstrating its commitment to addressing the issue responsibly. The response of the public to the original advert indicates a growing awareness of the importance of food allergies and the potential dangers they pose. With the prevalence of food allergies on the rise, it is vital for companies, including those in the food delivery industry, to prioritize the safety and well-being of their customers. In recent years, there has been an increased focus on food allergies and the measures that need to be taken to accommodate those with dietary restrictions. This shift in emphasis reflects the growing number of individuals affected by food allergies and the need for greater understanding and support from the community. It is encouraging to see that public opinion is demanding greater accountability from corporations like Uber. With social media platforms allowing for widespread dissemination of information and opinions, individuals have the power to hold companies accountable for their actions and demand change when necessary. Besides the immediate backlash, the incident also serves as a reminder to other businesses that it is crucial to have a thorough review process in place before releasing any form of advertising. Ensuring that adverts are not offensive, insensitive, or dismissive of serious medical conditions should always be a top priority. By making the necessary changes to its Super Bowl ad, Uber is taking a step in the right direction. It is crucial for corporations to learn from these instances and continuously strive to improve their understanding and representation of medical conditions, avoiding any harm or offense in the process. In conclusion, Uber has responded to the backlash surrounding its Super Bowl ad by making changes to the advertisement. Acknowledging the concerns raised by the public, the company recognizes the need to address the issue of food allergies responsibly. This incident should serve as a reminder to other businesses to prioritize sensitivity and awareness when discussing medical conditions in their advertising efforts. Ultimately, by listening to public opinion and taking action, Uber is working towards rectifying the situation and ensuring that its ad does not perpetuate insensitivity towards those with food allergies.

0 views0 comments

Recent Posts

See All

Amazon founder Jeff Bezos sells shares worth over $4bn

Amazon founder Jeff Bezos has sold shares worth over $4 billion. The multi-billionaire made this move after relocating to Miami last year, where there is no tax on share sales above $250,000. Bezos,

bottom of page