Have you ever wondered how you could attract more people to your grocery store? Especially if you are a locally-made, locally-owned grocery store, it can be difficult to fight the popularity of superstores like Costco, Target, or Walmart. However, there are certain characteristics of successful local grocery stores that you can adapt to bring more people to your store.
A Food Court
Most people usually think that grocery stores don’t need food courts since shoppers are usually there to buy groceries for the week, and aren’t looking to eat immediately. However, thinking about meal plans and being around delicious food will inevitably make your shoppers hungry. Having a food court that serves hot food and deli items provides an enticing solution to appease their hunger. This can be especially helpful if you often have families shopping at your store. Chances are that their children will get hungry and fussy while they’re at the store, and their parents will want a quick and easy solution to stop their crying. If you have a food court in your grocery store, you’ll see that more people are encouraged to shop with you, since they’ll be able to buy a quick bite to eat while they’re out.
Pharmacy Services
Another great feature that your grocery store should consider having is a pharmacy. One of the huge reasons that people go to certain grocery stores, like Costco or Smiths, is that they have pharmacy services in-store. It is much easier for your shoppers to order a prescription and shop for groceries while it is being prepared than to stop by a pharmacy on the way home and have to wait an hour for their medicine to be ready. If you’re considering installing a pharmacy in your grocery store, you’ll have to make sure that you hire qualified employees and that you meet the regulations for such services. Pharmacy POS software can help you stay compliant with healthcare regulations.
Pick Up and Delivery
During the COVID-19 Pandemic in 2020, the world learned about the value and power of online shopping. Even today, there are still some people that order things online, even groceries, rather than going to shop in-store. This way of shopping is more time-efficient for your customers, and is also safer if they have health concerns that they’re worried about. By having an option to shop online and pick up your groceries at the curb or have them delivered, you can attract those people to your store.
In today’s age of convenience and technology, your shoppers’ needs have changed significantly. In order to continue to attract more people to your grocery store, you may need to change as well and find new ways to be creative and innovative. Consider the solutions that have been discussed in this article and determine which of them would work best for your company. Then sit back and watch as the number of your shoppers increases over time!
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