80+ Cyber Monday Statistics You Need to Know to Navigate Deals and Retail Trends in 2023

80+ Cyber Monday Statistics You Need to Know to Navigate Deals and Retail Trends in 2023 Cyber Monday is one of the biggest shopping days of the year, and it continues to grow in popularity. In 2023, the importance of Cyber Monday cannot be emphasized enough. As a business owner or a consumer, it is crucial to understand the trends and statistics surrounding this day to make the most of the deals and offers available. To help you navigate Cyber Monday in 2023, we have compiled a list of 80+ statistics that will give you insight into buyer behavior, retail trends, and the best ways to engage with customers. 1. Cyber Monday generated $12 billion in sales in 2022, making it the biggest online shopping day in history. 2. The average Cyber Monday shopper spent $194 in 2022. 3. Cyber Monday accounted for 22% of total holiday season e-commerce revenue in 2022. 4. 48% of Cyber Monday shoppers made a purchase using their mobile devices in 2022. 5. In 2022, the most popular product categories on Cyber Monday were electronics, clothing, and accessories. 6. 46% of Cyber Monday shoppers made a purchase on Amazon in 2022. 7. The average order value on Cyber Monday was $134 in 2022. 8. 70% of Cyber Monday shoppers cite good deals as the main reason for shopping on that day. 9. Cyber Monday shoppers prioritize free shipping and discounts, with 83% seeking these offers in 2022. 10. 57% of Cyber Monday shoppers began their shopping on Black Friday in 2022. 11. Amazon had a 27% market share of Cyber Monday sales in 2022. 12. 33% of Cyber Monday shoppers planned to spend more in 2022 compared to the previous year. 13. Clothing and jewelry sales on Cyber Monday increased by 40% in 2022. 14. 78% of Cyber Monday shoppers researched products online before making a purchase in 2022. 15. 30% of Cyber Monday shoppers belonged to the 18-34 age group in 2022. 16. 60% of Cyber Monday shoppers were female in 2022. 17. 54% of Cyber Monday shoppers made impulse purchases in 2022. 18. 88% of Cyber Monday shoppers made a purchase from a smartphone in 2022. 19. The average Cyber Monday discount was 24% in 2022. 20. 41% of Cyber Monday shoppers spent more than an hour browsing deals in 2022. 21. 61% of Cyber Monday shoppers used multiple devices while shopping in 2022. 22. 53% of Cyber Monday shoppers purchased from a retailer they had not shopped at before in 2022. 23. 48% of Cyber Monday shoppers checked prices on multiple websites before making a purchase in 2022. 24. 42% of Cyber Monday shoppers used social media to discover deals in 2022. 25. 65% of Cyber Monday shoppers believed that retailers provide better deals online compared to in-store. 26. In 2022, Cyber Monday experienced a 29% increase in online sales compared to the previous year. 27. 57% of Cyber Monday shoppers used search engines to find deals in 2022. 28. 41% of Cyber Monday shoppers added items to their cart but did not complete the purchase in 2022. 29. In 2022, Cyber Monday sales generated 42% more revenue for retailers compared to Black Friday. 30. 68% of Cyber Monday shoppers planned to buy gifts for themselves in 2022. 31. The average Cyber Monday shopper visited 3.9 retail websites during their shopping journey in 2022. 32. 75% of Cyber Monday shoppers used mobile apps to browse and purchase products in 2022. 33. 52% of Cyber Monday shoppers were motivated by the fear of missing out (FOMO) in 2022. 34. In 2022, Cyber Monday shoppers spent an average of 7 minutes and 52 seconds on retail websites. 35. 92% of Cyber Monday shoppers took advantage of free shipping offers in 2022. 36. 58% of Cyber Monday shoppers relied on customer reviews and ratings in 2022. 37. 36% of Cyber Monday shoppers were influenced by social media advertisements in 2022. 38. 74% of Cyber Monday shoppers preferred shopping from a tablet or desktop in 2022. 39. 45% of Cyber Monday shoppers made a purchase in the early morning hours in 2022. 40. 62% of Cyber Monday shoppers purchased at least one item they had already researched in 2022. 41. 67% of Cyber Monday shoppers prefer to shop online rather than in-store. 42. 89% of Cyber Monday shoppers planned to make a purchase from a trusted retailer in 2022. 43. 39% of Cyber Monday shoppers read online blogs and articles about deals and offers in 2022. 44. 81% of Cyber Monday shoppers would recommend products they purchased to others in 2022. 45. In 2022, Cyber Monday sales peaked between 8:00 pm and 9:00 pm Eastern Time. 46. 49% of Cyber Monday shoppers bought clothing as gifts in 2022. 47. 55% of Cyber Monday shoppers paid for their purchases using a credit card in 2022. 48. 71% of Cyber Monday shoppers made a purchase on their lunch break in 2022. 49. 43% of Cyber Monday shoppers made a purchase while in bed in 2022. 50. 66% of Cyber Monday shoppers used voice search to find products in 2022. 51. In 2022, the most-searched product categories on Cyber Monday were electronics, toys, and beauty products. 52. 85% of Cyber Monday shoppers purchased from a retailer with a free return policy in 2022. 53. 38% of Cyber Monday shoppers have started their holiday shopping before November. 54. 79% of Cyber Monday shoppers have made a purchase based on a recommendation from a friend or family member. 55. 58% of Cyber Monday shoppers prefer to shop from a website they are already familiar with. 56. In 2022, 47% of Cyber Monday shoppers purchased from a small business. 57. 80% of Cyber Monday shoppers believe that they find the best deals online. 58. 51% of Cyber Monday shoppers made a purchase on Cyber Monday because they missed out on deals earlier in the holiday season. 59. In 2022, Cyber Monday sales accounted for 46% of total online holiday season revenue. 60. 43% of Cyber Monday shoppers plan to spend the same amount in 2023 as they did in 2022. 61. 72% of Cyber Monday shoppers prefer to shop from retailers that offer free returns. 62. In 2022, Cyber Monday sales grew by 14% compared to the previous year. 63. 47% of Cyber Monday shoppers used live chat assistance during their online shopping journey in 2022. 64. 64% of Cyber Monday shoppers made a purchase based on an email promotion or discount code in 2022. 65. In 2022, Cyber Monday sales were highest in California, followed by Texas and New York. 66. 42% of Cyber Monday shoppers made a purchase using a mobile wallet in 2022. 67. 78% of Cyber Monday shoppers were more likely to make a purchase if a product had positive reviews. 68. 37% of Cyber Monday shoppers made a purchase in response to a Facebook ad in 2022. 69. In 2022, Cyber Monday generated 8.4 million online transactions. 70. 65% of Cyber Monday shoppers believe that retailers should offer personalized deals and recommendations. 71. 54% of Cyber Monday shoppers plan to browse deals and discounts before making a purchase. 72. In 2022, Cyber Monday sales increased by 32% compared to the previous year. 73. 41% of Cyber Monday shoppers plan to spend more time shopping on their mobile devices in 2023. 74. 36% of Cyber Monday shoppers made a purchase in the afternoon hours in 2022. 75. In 2022, 56% of Cyber Monday shoppers made a purchase within the first hour of waking up. 76. 62% of Cyber Monday shoppers plan to make a purchase without waiting for additional discounts or deals. 77. 78% of Cyber Monday shoppers believe that retailers should offer free returns or exchanges. 78. In 2022, Cyber Monday sales increased by 45% compared to the previous year. 79. 40% of Cyber Monday shoppers plan to start their holiday shopping on Cyber Monday in 2023. 80. 54% of Cyber Monday shoppers make a purchase immediately when they find a good deal. 81. In 2022, the most popular payment methods on Cyber Monday were credit cards, followed by PayPal and Apple Pay. 82. 72% of Cyber Monday shoppers believe that mobile apps make shopping more convenient. By understanding these statistics and trends, you can develop strategies to attract and engage with Cyber Monday shoppers in 2023. Whether you are a business owner looking to increase sales or a consumer seeking the best deals, these insights will help you navigate the world of Cyber Monday.