Disney bets on sequels and password crackdown for profit growth

Disney is placing its bets on sequels and cracking down on password sharing in order to drive profit growth, according to CEO Bob Iger. The entertainment giant believes that producing sequels is a cost-effective strategy as it eliminates the need for extensive marketing campaigns. Additionally, Disney is working on combating password sharing on its streaming platforms to increase revenue. Iger explained that creating sequels is a more cost-saving approach for Disney as marketing costs are significantly reduced. With a sequel, the audience is already familiar with the characters and storyline, which eliminates the need for extensive promotional efforts. This allows Disney to allocate more resources towards the production itself, resulting in overall cost savings. Sequels have proven to be successful for Disney in the past. Movies like "Toy Story 2" and "The Lion King II: Simba's Pride" have performed well at the box office and garnered a loyal fanbase. By capitalizing on existing franchises and beloved characters, Disney can tap into a built-in audience who are likely to flock to theaters or streaming platforms to watch the continuation of a story they already love. In addition to focusing on sequels, Disney is taking steps to tackle the issue of password sharing on its digital platforms. Iger acknowledged that password sharing is a significant problem for the company and stated that they are actively working on technological solutions to address this issue. By cracking down on password sharing, Disney aims to increase revenue by ensuring that only paying subscribers have access to its content. Password sharing has become a